One in 10 social-media reviews to be paid for by firms in 2014
Beware of social-media reviews in the coming years.
Between 10 percent and 15 percent of all user reviews on social-media sites will be paid for by companies selling the products, research firm Gartner reported today in a new study.
"With over half of the Internet's population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors, and solicit 'likes' on their Facebook pages," Jenny Sussin, senior research analyst at Gartner, said today in a statement. "Many marketers have turned to … Read more