You've been given the task of making the first TV ad for Apple gold iPhone 5S. What do you do?
Do you feature a King Midas, played by Zach Galifianakis? He has everything -- even a full set of gold teeth and majority ownership of Goldman Sachs -- but not the one thing he's been craving all his life.
Maybe you prefer to feature a man selling his McMansion, his Mercedes and his membership of the local golf club, just to get a golden iPhone?
On the other hand, you can just have a little molten gold crawling … Read more