I few months back I wrote about Ohai!, a relatively new social gaming company founded with the goals of making social gaming more fun and accessible.
One of the things that has struck me in the past is whether or not game companies should build directly on Facebook (or other sites) or go stand-alone. Fortunately, Ohai CEO Susan Wu spent a great deal of time thinking about that very topic and posted her thoughts in a recent blog post.
Ohai! is supporting both on-Facebook and off-Facebook experiences for their first MMO, City of Eternals. And as you can see below, they look a bit different.
According to Wu, when people play the game embedded through Facebook, their usage pattern tends to be bite sized: five- to six-minute sessions about eight to 10 times a day. When people play directly at the City of Eternals site, they'll play for 20-plus-minute sessions two to three times a day.
And the experience is a bit different, as gameplay on the direct site is more immersive than in Facebook. The stand-alone site has a theoretically better playing experience, since it's full-screen, which can also lead to different types of behavioral patterns in the game.
Data so far suggests that on-site players may be more likely to partake in longer missions, and more interested in joining groups and performing group activities. Players may also be more likely to participate in exploratory vs. discrete goal-oriented behaviors, such as completing specific missions. … Read more