Want great software for your mobile phone? Keep up the complaints. That was the message at a Tuesday session of the BlackBerry Developer Conference here in San Francisco aimed at developers. But it's a dictum that applies to all smartphone owners.
In the symbiotic relationship between the application developer and the user, a well-placed critique is key to a good programmer improving their mobile application. The motto of the squeakiest wheel getting the most grease may seem obvious, but the importance of user feedback becomes even clearer when articulated in dollar signs and numbers.
A single-star rating for an application on a review site or storefront can severely limit its chances of getting downloaded, and therefore of making money.
"This is the curse of the one-star," said session speaker Stephen King (not that Stephen King), CEO of app testing company Mob4Hire.
His company's research suggests that the bulk of users feel comfortable downloading new mobile software that gets four stars or above. With 69 percent of people discovering apps based on rankings, reviews, and friend recommendations, and the mobile app industry growing 26 percent year over year, according to Juniper Research, there's real money to be made or lost. Addressing peoples' complaints isn't just a best business practice; it may directly affect the bottom line.… Read more