Let's say Democratic presidential candidate Barack Obama sent every one of those "here's my V.P." text messages from his own cell phone. And let's say his mean, nasty carrier charged him 10 cents for each one. According to Nielsen's numbers, his bill would've been $290,000--that's because the statistics firm says that the SMS campaign stunt reached 2.9 million people.
The company's Nielsen Mobile division did the math, monitoring approximately 40,000 SMS short-code lines in the U.S. and coming up with the final tally of 2.9 … Read more