Blog aggregation start-up Technorati will be launching an ad network later on Tuesday called "Technorati Media," TechCrunch reported. This marks a new direction for the company, which has heretofore focused on blog search and directories.
As TechCrunch commenters note, this is not exactly revolutionary. Ad networks are everywhere. What makes Technorati Media different from a Glam Media or Federated Media is apparently the fact that it'll advertise on "the little guys" as well as high-traffic blogs, promising a better deal than Google's ubiquitous AdSense (it's similar to what Six Apart is doing).
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