The IAB is hoping its new set of guidelines will help online advertisers better understand the interactive-ad market and how to work with ad networks and exchanges.
The Interactive Ad Bureau, a trade association consisting of almost 500 media and technology companies that sell online advertising in the U.S., released the final version of its "Networks & Exchanges Quality Assurance Guidelines" (PDF) document on Thursday. The goal behind the new guidelines is to bring some clarify and transparency to the world of interactive advertising so that online advertisers can find a sometimes-confusing market more hospitable.
Sherrill Mane, … Read more
For years, Pandora and other Web radio stations fought to reduce the royalty rates they were required to pay artists and record labels.
Last July, the music industry and Webcasters reached an agreement and it now appears both sides are reaping the benefits. On Friday, SoundExchange, the group appointed by Congress to collect royalties on behalf of artists and copyright owners, said it has begun distributing $51.7 million, the largest quarter the nonprofit group has ever recorded.
The amount represents a 135 percent increase over the same period last year and is nearly $10 million larger than the previous … Read more
Moving server software to the cloud has a lot of advantages. A company no longer has to worry about patches, deploying upgrades, and an number of other concerns.
But it also has one big downside--one that many CIOs are still struggling with--a the loss of control.
"They do lose control, when they move to a cloud-based service, of some things," Microsoft Senior Vice President Chris Capossela said during a lunch meeting on Wednesday. "They lose control of when things get updates. They lose control of saying 'no' to some new thing."
Capossela acknowledged that many technology … Read more
Microsoft on Wednesday announced the first details of a planned service pack to Exchange Server 2010, which will add several new features to the messaging and calendar server software.
In addition to the usual crop of tweaks and fixes, Service Pack 1 for Exchange 2010 will allow for better archiving and discovery of mail, improvements to Outlook Web Access, and better management capabilities, among other features.
Microsoft plans to make available a beta of the service pack in June with the final version due out later this year.
The improvements to Outlook Web Access bring back themes and the ability … Read more
Google's assault on Microsoft's enterprise software business continues to advance with a new tool that helps companies move away from Exchange.
The Google Apps Migration for Microsoft Exchange tool will launch later today, designed to give Exchange administrators help in moving their users' data into Google Apps. It's all part of Google's pitch for the benefits of cloud computing, which might sound nice to some administrators in theory but can require a lot of work.
Administrators can now download the tool from Google and move 200 users per hour from Exchange 2003 and Exchange 2007 to … Read more
Getting paid for digital downloads from iTunes, Amazon, or other stores is pretty straightforward. The artist or label submits songs for download, perhaps through a distributor like TuneCore or The Orchard. Each time a user buys a download, the store takes its cut, the middlemen take their cut, and the artist gets the remainder.
But there's another potential source of revenue that a lot of artists are missing out on: streaming Internet music. This includes thousands of standalone Internet radio stations, personalized radio services like Pandora and Slacker, and broad-based distributors like MediaNet. Here in the United States, a … Read more
Few PC glitches are more frustrating and more difficult to troubleshoot than your e-mail program failing to connect to a mail server. Recently, a family member told me about the enervating problems he experienced trying to figure out why his new Vista notebook wouldn't link to his office's mail server.
"I have Office 2007. Our firm uses Exchange Server 2003. I was having the damnedest time getting Outlook on my new laptop to sync with the server away from the office. I was at this for hours and hours reading through a bunch of 'fixes' until I … Read more
IQ medialabs' InLoox is a professional business utility that integrates sophisticated project management capabilities directly into Microsoft Outlook, the business world's standard e-mail client. It supports and enhances standard business-oriented Outlook features such as project planning, scheduling, and monitoring. Where it shines is in project management. It improves your ability to manage project resources, documents, and budgets with time, cost, and activity recording and enhanced team coordination capabilities.
Calling Outlook an "e-mail client" is a bit of an understatement since it's essential for planning as well as managing contacts and projects. Calling InLoox an Outlook Add-In … Read more