Facebook may be wielding the power of the polls with peer pressure. According to a new study, when users see that their friends have voted, they're far more likely to go vote themselves.
Titled "A 61-million-person experiment in social influence and political mobilization," the study examines the influence of Facebook friends on voting behaviors. It looks specifically at the U.S. elections in 2010 and concludes that the social network's "get out the vote" message brought more than 300,000 more voters to the polls.
"Our study suggests that social influence may be … Read more