cooking

Even at a company given to the routine deployment of magical superlatives to promote its products and technologies, Tim Cook went out of his way today to describe Apple's stores as leagues beyond anything so mundane as a retail outlet.

"I'm not sure store is even the right word anymore," Cook said in a talk at a Goldman Sachs investor forum in San Francisco. "They've taken on a role much broader than that. They are the face of Apple for almost all of our customers."

Cook offered a uniformly bullish outlook for different … Read more

SAN FRANCISCO -- Don't tell Apple it can't do something.

That's the message from chief executive Tim Cook, who spent about an hour talking up the company's efforts, and attempting to reassure a room full of Wall Street aficionados that the best was yet to come.

It's like that, Cook explained, because the people at Apple don't see any limits in making its products, or the future of its business.

"It's because of that that Apple's been able to do so many things for so many years, and do things that … Read more

Apple CEO Tim Cook today defended the company's cash hoard, said that innovation is in the corporate DNA, added that the smartphone market may be the best ever and outlined his acquisition strategy. He also knocked the PC industry's focus on specifications and noted the iPad is the "poster child" of the post-PC era.

Cook, speaking at the Goldman Sachs Technology and Internet Conference in San Francisco, addressed Wall Street analysts and investors for the second consecutive year. Generally speaking, Cook has been much more open with investors than former CEO Steve Jobs.

The overall theme … Read more

The recent lawsuit filed by David Einhorn's Greenlight Capital hedge fund is a "silly sideshow" and a waste of time and money, Apple CEO Tim Cook said today.

Cook, speaking during a Goldman Sachs conference in San Francisco, disputed Einhorn's claims that Apple has a Depression-era mindset and said the company makes "bold and ambitious" bets on products while being conservative financially. He noted that Apple invested about $10 billion in capital expenditures last year and that it will spend a similar amount this year along with investing in retail stores, distribution, R&… Read more

Apple had considered a few blockbuster acquisitions in the past, but ultimately stuck with smaller deals.

That's according to CEO Tim Cook, speaking at an investor conference hosted by Goldman Sachs this morning. He said that Apple at points had looked at buying large companies, but in each case, they failed to pass muster.

"It didn't pass our test for various reasons, and we've looked at more than one," Cook said. "Would we look again? I'm sure we will."

Apple's decision to stay away from bigger deals has helped it avoid … Read more

Apple Chief Executive Tim Cook, a man who typifies American innovation, will have the best seat in the house at President Barack Obama's Statue of the Union address tomorrow evening.

The executive will be joining Michelle Obama in the first lady's box, CNET has confirmed with a White House official.

The first lady also extended special invitations to victims of gun violence, immigration reform advocates, and middle class families whose lives will benefit from the policy proposals the president plans to discuss tomorrow night at the White House.

Last year, Laurene Powell Jobs, the wife of late Apple … Read more

Apple Chief Executive Tim Cook will once again speak at the Goldman Sachs annual Technology and Internet Conference.

Cook -- who rarely speaks or does interviews outside of Apple's own events -- is opening the conference, which begins tomorrow, with a keynote presentation. Barrons notes that Cook was originally scheduled to speak at 1:15 p.m. PT, right after the market closes, but will instead kick everything off almost immediately after it opens at 7:15 a.m.

The appearance comes ahead of Apple's annual shareholders meeting at its campus in Cupertino, Calif., on February 27.

Cook'… Read more

Delivery estimates for the iPad Mini from the U.S. Apple store have improved from 3 to 5 days in January to 1 to 3 days.

Either demand for the iPad Mini is slowing or Apple has been able to ramp up production faster than expected. During the quarterly earnings call last month, Cook acknowledged that Apple fell short on fulfilling demand for the iPad Mini. "Customers love the Mini and we wish that we could have made more and we ended the quarter with significant backlog," he said. Apple sold 22.86 million iPads last quarter, up … Read more

In a recent meeting with employees at Apple's headquarters, CEO Tim Cook reportedly addressed the steep drop in the company's stock price that came after Apple posted $54.5 billion in sales last quarter and $13.1 billion in profit -- both records. As reported by 9to5 Mac, Cook took a shot at the highly lucrative oil industry in his cheerleading efforts. "The only companies that report better quarters pump oil," Cook reportedly said. "I do not know about you all, but I do not want to work for those companies."

Predictably, creating and … Read more