AT&T's marketing clout for the Lumia 900 isn't quite as hefty as initially thought.
The budget to push Nokia's smartphone is significantly lower than the $150 million that Ad Age had reported yesterday, according to a person familiar with the situation. The Verge reported that the actual budget is more in line with a typical high-profile launch.
An AT&T representative declined to comment on a specific figure for the budget.
The amount AT&T spends is crucial to how successful the Lumia 900 will be, as a majority of phones are still … Read more