Figuring out what kind of engagement works on social media is tough. As I wrote in a recent CNET News post, it's hard to predict on Twitter what kind of items resonate online and what kind sink without a trace.
Over on Facebook, it's even more complicated, in part because Facebook keeps changing, er, innovating. Besides, any platform with a billion people is going to be automatically more complicated to figure out than smaller platforms.
Two new efforts to get a handle on Facebook content provide some useful insights.
One of the best minds in digital journalism has … Read more