So you're a little startup.
You employ 15 people and you think you've got a great idea. Oh, and then someone has the bright idea to run an ad during the Super Bowl.
Are they insane? Not at all. All you have to do is enter a competition against 15,000 other small businesses, sponsored by Intuit.
But then GoldieBlox wins, and it feels like the three bears might eat its lunch.