Want to make sure you don't miss crucial tweets from Bud Light like "Cheers to a short week with a tall can #25oz?" Just follow @BudLight. But before you do, you'll have to promise Twitter that you're over 21.
Monday, Twitter launched an age-verification system designed to ensure that booze brands can more appropriately "connect with an age-appropriate audience."
Presumably, Twitter is looking for ways to work more closely with big brands, especially ones that cater to desirable demographics, as it tries to boost revenue in the wake of its recent IPO.
The … Read more