FCC to back down on digital transition ad requirements
The Federal Communications Commission is backing off plans to force TV stations to air more advertisements about the upcoming transition to digital TV next year, according to several news reports.
The FCC supposedly backed down from its position amid criticism from the industry that feared airing more advertisements would displace lucrative paid advertisements during prime-time hours, The Wall Street Journal reported.
The FCC is expected to adopt a more flexible plan that will give broadcasters more leeway in choosing which ads to air and when.
Under the FCC's previous plan, broadcasters and cable operators were asked to increase the … Read more
