These days, Twitter is a worldwide phenomenon, a household name, and has even spawned a verb, "to Tweet."
But before the second week of March of last year, when thousands of geeks began arriving in Austin, Texas, for the South by Southwest Interactive festival (SXSWi), few people had even heard of the nascent microblogging service. Within days, however, Twitter had taken the conference by storm. The story of how Twitter took over SXSWi, and how it spread to the outside world because of the many influential early-adopters in attendance, is well known.
"People see what happened with … Read more