TiVo offers free insight into TV ad effectiveness
If you ever wanted to know how well a particular company's commercial campaigns are performing in the increasingly DVR'd world, TiVo has the solution for you.
The company announced the launch of a free tool today, called Ad Scorecard, that provides insight into how well companies are advertising their brands on television. The platform is designed to provide brand managers and marketing executives with information on whether or not TiVo users are actually watching their commercials and how effective those ads are at capturing user attention.
"TiVo wants to make it easy for all marketers to begin … Read more