40 percent of new Angry Birds buyers doing in-app purchase
SAN FRANCISCO--It's no secret Rovio has made a small fortune off its sales of Angry Birds on the App Store (and other platforms), but there had been some question about the success of its dabbling in the in-app purchase market.
That question was answered this afternoon by Rovio's "mighty eagle" Peter Vesterbacka at the Game Developers Conference here. In a talk outlining the company's efforts to build the Angry Birds franchise beyond its humble beginnings, Vesterbacka announced that 40 percent of new Angry Birds buyers had purchased the 99-cent "mighty eagle" add-on, which … Read more