Verizon is running an ad implying that CNET gave its Fios TV service's picture quality a positive review, calling it "near-flawless." The reality is that a CNET Networks property did use that phrasing in a news story, not a review, and the words are taken out of context.
Adding to the confusion, CNET itself bears some of the blame.
Here's the all-important context: a series of Fios TV spots running in the New York metropolitan area and possibly elsewhere uses a couple of words clipped from a June 21, 2007, CNET News.com piece on Verizon's Fios service. The commercial flashes a quote on the screen that says "near-flawless" along with the CNET logo, while a voiceover proclaims: "Your HDTV doesn't want cable. Give it Verizon Fios, for picture quality the experts call 'near-flawless.'" Another, more-recent ad is also running with a slightly expanded logo-backed quote that reads: "A near-flawless TV experience." Check out the video, which CNET uploaded to YouTube, for the original spot.
Those words did appear on a News.com story (News.com and CNET Reviews are sister sites published by CNET Networks). But the context of the original News.com piece, titled "Verizon's fiber-optic payoff," reads quite differently from how Verizon is using it:
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