I just had a nice talk with Aaron Levie, the CEO of Box.net. I mean, Box. I had to ask him how much it cost for the company to drop the ".net" and become a ".com," a change that happened in December of 2011. I expected that the three-letter common-word domain of an already-successful, well-funded company would go for a lot, several million dollars possibly.
"How many zeros?" I asked.
"Six," Levie said.
How big an integer in front of those zeros? I asked.
"The lowest. And actually, it was … Read more