By Kristina Loring
With the Twittersphere reaching critical mass, lots of companies are establishing accounts to speak directly with customers, monitor their brand, and respond to questions and rumors. Most of them are using the microblogging service to become more transparent and as a trustworthy resource for their followers, while also exposing a more personable aspect of their brand.
Here are some examples, researched by Brilliant Ink, a communications agency specializing in strategic messaging and content development:
Netbooks had a rocky start last year in some markets, Intel's marketing chief said at the Intel investor meeting Tuesday.
"In the first period--June, July, August of last year--there were some in the retail channels that were shipping (Netbooks) as notebooks," Sean Maloney said in a question-and-answer session that was streamed over the Web. "They were running ads that had a continuum of notebooks and had this Netbooky thing in there--it was called a notebook. They had very high return rates and a couple of these guys had return rates in the 30 percent range, which … Read more
According to Digitimes, Intel's road map for the rest of 2009 is crystal clear and full of code names. Released Tuesday morning, the report shows that Intel is ready to start up-selling consumers on fancier new portable processors later this year across its entire product line. It's a triple-front chip attack on your holiday wallet.
The highest-end ($1,200 and higher) machines will run the long-awaited dual-core "Calpella" platform, which basically refers to better-performing chips. Midrange machines ($700-$1,000) will get CULV-based processors, low-voltage dual-core CPUs that give more of a real notebook performance, … Read more
The company announced Monday a significant upgrade to its "Big"-branded line of products with the LaCie 2Big and LaCie 5Big network-attached storage devices. These two products come with advanced features, comprehensive backup support, and flexible storage expansion.
The LaCie 5Big comes with five hard drive bays and offers storage up to 10TB. Its hard drive can be set up in seven different RAID configurations. It also supports Apple's Time … Read more
I was listening to MGMT's "Kids" today on iTunes, and by the end of the song I found that I had shelled out roughly $6 for a few more songs by Arcade Fire, Sonic Youth, Band of Horses, and MGMT.
All of those songs are available for $0.00 on LimeWire, which I have installed on my computer, but which I haven't used in at least a year. I haven't needed to. Everything I want to buy is a click away and, better yet, as happened Monday, Apple keeps helping me find more things to … Read more
Microsoft said that the next version of its SQL Server database, to be called SQL Server 2008 R2, will work with up to 256 logical processors as well as add a set of business intelligence capabilities previously known as Kilimanjaro.
The software maker had previously described Kilimanjaro as an add-on to SQL Server 2008, but not a new version. In an interview, though, Microsoft's Robert Wahbe said Kilimanjaro will indeed be a new version of the product, though it will share the same code base as SQL Server 2008.
"It is new capabilities but it is also a … Read more
Samsung announced on Monday the third generation of its dual-hinged SCH-U740 messaging phone. The Alias 2 for Verizon Wireless adds more significant changes than the second generation Alias brought to the table, but it retains the same basic shape.
Its biggest attraction is an "E Ink" keyboard that changes according to user needs. When you open the phone vertically, the buttons shows only a numeric keypad for dialing. But when you open it horizontally, the buttons morph into a full QWERTY keyboard. Other controls, such as the navigation arrows and the soft keys, also change positions.
The effect … Read more