Three weeks ago, Facebook unveiled a new look for News Feed to make its often overwhelming stream of updates feel less cluttered. The new News Feed features photos and stories that are twice as big as before, individual feeds for filtering the stream … Read more
Facebook announced Tuesday that it had started a small test to let advertisers and agencies use Facebook Exchange (FBX) to serve retargeted ads -- specifically called "Page post link ads" -- to your News Feed, which, of course, is Facebook's prime … Read more
Menlo Park's city council has officially given Facebook the go-ahead to break ground on its swanky second campus.
The council voted 4-0, with one member absent, to let the social network build its 433,555-square-foot building that was designed by renowned architect Frank Gehry, according to the Mercury News.
"Congratulations," Menlo Park Mayor Peter Ohtaki told Facebook officials yesterday, according to the Mercury News. "Where's the 'Like' button?"
The social network said that developers can now target their Facebook ads, which are designed to drive mobile application downloads, to people running specific versions of Android or iOS operating systems. They also can target devices on Wi-Fi connections.
"This is helpful if, for example, you are interested in connecting with iPad users that only have Wi-Fi access or prefer using Wi-Fi for data usage," software engineer … Read more
King.com, the company behind Facebook's No. 1 game Candy Crush, is rebranding and changing its name to simply "King."
It's fitting, considering that the 10-year-old company, relatively unknown just two years ago, is a top game for Facebook.com and in mobile, thanks to its 5-month-old candy-themed puzzle game.
"It's not a .com company, it's a multi-platform company," according to King CEO Riccardo Zacconi. King announced today that its games are played 12 billion times a month. King's games have more than 108 million monthly players on all platforms, desktop … Read more
Paul Ceglia's lawsuit claiming a half ownership in Facebook may be nearing an end after a federal magistrate recommended today that it be dismissed.
U.S. Magistrate Judge Leslie G. Foschio in Buffalo, N.Y., said today there is clear evidence that the 2003 contract under which Ceglia claims a half interest in the social-networking giant was a "recently created fabrication" and recommended that the case be dismissed by U.S. District Judge Richard J. Arcara.
"Today's federal court decision confirms what we have said from day one: this lawsuit is an inexcusable fraud based … Read more
The launch, which Facebook is calling a "small alpha test," brings Facebook Exchange-targeted (FBX) ads, which are special ad units served to members based on their online browsing behavior, to the desktop version of News Feed for the first time.
"We wanted to give advertisers and agencies the opportunity to deliver highly relevant ads in News Feed, the … Read more
Game developers on Facebook's platform generated $2.8 billion last year, Facebook executives told developers today.
The social network, in hopes of snagging more game creators, has been very vocal about wanting to beef up its platform with mid- and hard-core games -- the type of games in which players spend the most time and money. Executives said they are working on making Facebook a place for these committed gamers.
"Anywhere in the games business we are investing heavily," Facebook's Sean Ryan said at the Game Developers Conference in San Francisco, Calif.
In addition to trotting … Read more
Conversation threads, available for Page owners and public figures with 10,000 followers or more, allow people to click a "reply" button, which sits alongside the "like" button, to respond directly to an individual comment and engage in a branched-off discussion.
The social network said that it's featuring the most active conversations atop posts, and re-odering the threads by relevance to each viewer. A Facebook member may find … Read more
Sheryl Sandberg is demonstrating just how lucrative leaning in can be.
The Facebook chief operating officer, whose new book "Lean In" aims to inspire women to work to the top of their industries, has made roughly $44.3 million in the first three months of 2013 from a number of Facebook stock sales, including a few transactions earlier this week, as documented in filings with the Securities and Exchange Commission.
Since the start of the year, Sandberg has sold roughly 1.57 million shares for the $44.3 million gain. In her most recent trades this week, Sandberg … Read more