Microsoft's agency sued over Bing TV advertising
I have never watched NBC's "The Philanthropist." (I have embedded a small excerpt, to offer you a little excitement.)
However, the show seems to be the battleground for a less than altruistic lawsuit against Microsoft Bing's ad agency, JWT and its holding company, WPP.
According to AdAge, the plaintiff, a Delaware-based company specializing in "program-integrated advertising" called Denizen, is claiming that it was in discussions with WPP as long ago as 2002.
These talks seem to have gone on for more than four years and Denizen claims it had a confidentiality agreement in place.… Read more