Dear RIM, here's the thing about love.
You don't just declare it and make everyone believe it's there. You carefully cultivate it by design. You make it part of your business.
Apple's new iPad 2 ad, which debuted yesterday, is an excellent example of how and why the company knows more about people than all of its competitors put together.
Please don't tell anyone, but Apple's last iPad 2 ad was a strange cacophony of boasting, one that seemed to have been written by a harassed, delusional PR executive.
It was a strange follow-up … Read more