Microsoft: A year of IM pulls in $1.3 million for charity
Last year, Microsoft launched the "I'm Initiative," which donated nibbles of advertising revenue to 10 selected charities each time a Windows Live Messenger user started an instant message with the word "I'm." On Tuesday, after a year of the gimmick, Microsoft representatives announced that $1.3 million had been netted so far.
Bill Gates would be proud.
"Because of your enthusiasm, we're also excited to announce that we will be continuing this program," Windows Live Messenger product manager Dharmesh Mehta wrote in a blog post. "And with no set limit … Read more