CES 2008 is waking up and quickly accelerating to a fever pitch. I walked through a convention hall the size of an airport terminal (one of about 10 such halls) to get to the CNET office, and I can tell you there are a lot of companies who are hoping to sell you a flat-screen TV.
The question that formed in my mind during yesterday's media prevew is, What does it take to motivate consumers in today's bountiful tech marketplace? The manufacturers have a daunting task ahead of them. One of their biggest challenges is that frankly, consumer electronics have reached a level of such high quality that it takes a lot to convince everyday people to ditch the $2000 TV they bought two years ago to upgrade to the latest and greatest model.
This dynamic is playing out right now in the battle between HD DVD and Blu-Ray DVD. While the industry is buzzing with the latest developments about which platform is gaining the upper hand, many consumers like me are sitting on their existing DVD collection, thinking that the picture already looks pretty darn good.
I have several suggestions for companies as they try to turn enthusiasts into customers:… Read more