Ad industry market research firm eMarketer released estimates Thursday that predict ad spending on Facebook will reach nearly $1.3 billion worldwide in 2010--and is poised to hit over $1.7 billion in 2011.
"Brand advertisers are making Facebook a core buy," senior analyst Debra Aho Williamson said in a release. "Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer."
The bulk of that $1.28 billion figure--$835 million--is in the U.S., which is home to less than a quarter of Facebook's users. That's … Read more