T-Mobile launches GoSmart budget wireless service
Wireless carrier T-Mobile expanded its prepaid offerings today with the nationwide launch of GoSmart Mobile, a budget wireless service targeting consumers interested in low-cost unlimited plans.
The service, which has been in beta mode in nine markets since December, is geared toward consumers more interested in voice and text services than high-speed Internet access. As such, GoSmart's target audience includes younger people, college students on a budget, and those with incomes between $30,000 and $40,000 a year, GoSmart Marketing Director Shailendra Gujarati told the Seattle Times.
"We are looking at customers whose predominant needs when it … Read more