Why is Apple successful? It all starts with the quality of its products, according to Jonathan Ive. The company's senior vice president of industrial design waxed eloquent on this theme during a talk about Apple's design focus at the British Embassy's Creative Summit.
"I refute that design is important. Design is a prerequisite. Good design -- innovation -- is really hard," said Ive, according to Wired. "We say no to a lot of things that we want to do and are intrigued by so that we only work on a manageable amount of products … Read more