Is Apple simply engaging in PR puffery when it talks about its "desktop" A7 chip? Not so fast.
Apple's claims for the first 64-bit "desktop class architecture" in a smartphone does sound like hype at first. A 64-bit design doesn't make any difference to most people, so it's marketing tripe -- so goes the argument.
Indeed, the repetitive PR-speak used in the A7 discussion in Apple's formal announcement of the iPhone 5S is a little off-putting. The A7's desktop-class design is the single most prominent feature that Apple mentions in the … Read more