When I heard about Amazon Coins, the company's virtual currency for making Kindle Fire app and in-app purchases starting in May, I immediately grew worried.
Amazon's customer focus, something I find sorely absent at money-extraction engines such as airlines and banks, has kept me loyal for years. I'm concerned, though, that the Amazon Coins program is a step in the wrong direction for Amazon customers.
In short, I don't like the inflexibility, costs, changeable rules, and risks that can be attached to virtual currency. I dislike it when there's a special form of money that … Read more