Editor's note: This is a guest post by Russell Horowitz, whose bio is below.
When Volkswagen launched its augmented-reality campaign for the 2012 Beetle, I have to admit: the cool factor reeled me in.
Ad copy flashed across my screen, interspersed with money shots of the car's interior.
"...it only made sense to launch it by doing something unexpected..."
Tell me more!
"...the advertising should be as impressive as the car..."
Then, this directive:
"Just grab a phone or tablet, download the AR app..."
As you can imagine, I … Read more