Bing, Microsoft's search engine, has been battling in the four years since launch to convince Internet users that it is worthy of their queries.
It has doubled its US share, from 8.9 to 17.9 percent in that time, according to ComScore, and it powers Yahoo search. But Bing hasn't been able to crack Google, which has remained the search king, with more than 65 percent US share.
With share comes more revenue, as well as more varied queries and click data to improve search engine results. But Microsoft's executives don't exhibit much of an … Read more