Google said today that it has acquired Incentive Targeting, a maker of coupon programs tailored to shoppers based on their individual purchase histories.
Terms of the sale were not disclosed. Google said the company would become part of its mobile commerce efforts.
"We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers to deliver relevant discounts to the right customers," a Google spokesperson told CNET in an e-mail.
Founded in 2007, Incentive Targeting worked with retail chains and brands to design promotions, deliver them via coupon, … Read more