Though it's certainly too soon to call iAd a failure, Apple has not been happy with the adoption rate of its advertising platform it has seen thus far. In February, Apple reduced the minimum buy-in for campaigns to $100,000 (down from $1 million at the iAd launch in 2010). It was also rumored at that time that the iAd revenue share percent would jump to 70 percent for developers.
Now, according to a report by AppleInsider, that jump in developer revenue has become a reality.
According to an announcement on Apple's developer center:We have made the … Read more