With mobile advertising becoming increasingly more important, Facebook appears to be amping it up. According to Bloomberg, the social network is developing a mobile ad product that uses real-time data based on users' locations.
"Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers," Facebook's vice president of global marketing solutions Carolyn Everson told Bloomberg. "We've had offers being tested over the last couple of months."
When the company went public in May, people speculated that in order to keep share prices … Read more