You would think that it would be virtually impossible to expand your market share in desktop security. Symantec and McAfee dominate this space followed by Trend Micro and CA, all big companies with lots of resources. As if the pool wasn't already crowded, Microsoft jumped in last year to really stir up pricing, distribution and product strategies across the industry.
As if supply-side issues weren't enough, demand-side attitudes are also changing. Lots of businesses and consumers believe that all desktop security products are commodities. Buy the lowest priced alternative and your worries are over.
Somehow, despite this highly … Read more