PowerReviews, a company that provides white-label customer review tools for retailers and brands, is preparing to release a service called BrandConnect.
BrandConnect features two elements: Listener and Megaphone. According to Darby Williams, the vice president of marketing at PowerReviews, "Listener will help brands track and understand what their customers really want out of their products."
Listener To do so, PowerReviews first asks users to review a product in more detail than they might be accustomed to. According to Williams, the process will first ask consumers what the pros and cons were of a particular product. It then asks … Read more