New companies are emerging to address the deficiencies in Twitter Search I covered last week.
This isn't so easy. The challenge for anyone trying to fix Twitter Search is that the service is extremely good at showing you what's happening on Twitter at any moment. If you add a ranking algorithm to Twitter search results, you risk burying that value. On the other hand, without some form of relevancy indicator or ranking, Twitter Search can get so noisy as to be unusable.
Here are three companies that apply some form of ranking to Twitter search results.
The newest--scheduled to launch at noon on Monday--is Twazzup. It solves the relevancy problem first by not messing with raw time-sorted Twitter search results. Those go to the main column. What shows up around them makes this tool great.
First, you get a menu of related words and hashtags at the top of the results page. There's also an expandable "Popular Tweets" sidebar item that has the tweets on your keyword that are the most retweeted or linked to. There's also a list of "Trendmakers," people actively tweeting your keyword. And there are photos and popular links.
My preview of this product showed some performance hiccups, but the concept and presentation are very strong. … Read more