This morning, I read a fascinating blog post at the Lefsetz Letter that explored reasons why artists should start giving their free music to those people who attend their concerts.
"As it is, you're announcing your tour almost a year before it happens, getting all that revenue up front, before anybody else does," he writes to the artists. "If you give away the music with the ticket, the audience has a long time to become familiar with it! Hell, the dropping of the album and the on sale date happen simultaneously!"
Throughout the entire post, he outlines exactly why artists should offer free music -- maybe as little as four or five tracks -- and why he believes that it's not only good for all parties involved, but a worthwhile idea if they want to make it big in the business.
But all this talk about what artists should do to promote themselves has me thinking: what sort of alternatives are available to us right now that will let us get free music, while still helping the artists? Unfortunately, there are very few.… Read more