Here's to the warm and cuddly ones.
It doesn't quite make one's smaller hairs salute, does it?
In recent years, Apple has tried various advertising routes, yet its default is still the tender, the human and the ever so slightly safe.
On Monday, in conjunction with its WWDC 2013 stage extravaganza, the company released an ad that echoed a huge amount of warmth and yet somehow offered a chilling relief to what used to be.
I was watching a presentation given recently by Apple's most experienced advertising creative director, Lee Clow.
In it, Clow explained how, … Read more