Twitter wants big numbers from small business self-serve ads
Twitter has finally begun a slow-motion rollout of a plan to generate advertising dollars from small businesses with a low-key, self-serve ad program.
Initially, only a small group of businesses will have access to this new advertising opportunity -- Twitter wouldn't say how many, although a spokesman allowed that the number of participating small businesses will "steadily increase" in coming weeks. If it works as advertised --no pun intended --this could be a very big deal for the company, one that could allow it to tap into a huge new swathe of potential advertisers.
The hope within … Read more
