Monotype Imaging has opened up a batch of 500 more typefaces for use on the Web and announced a partnership under which those publishing on Acquia's Drupal Gardens can use the service.
Web fonts, after languishing for years, are giving typeface makers a new business opportunity with the arrival of new abilities in the formatting technology called CSS (Cascading Style Sheets) in modern browsers. With it, Web publishers can employ downloadable fonts to give their Web sites a more memorable look or to add some pizazz not possible with the limited number of "Web-safe" fonts that can be expected to already be installed on a browser's computer.
It's not that such typography wasn't possible before on the Web. It's just that it likely was done with graphics rather than type. Graphics, though, can be bulky to download, don't scale well to different screen sizes, aren't noticeable as text to search engines, and can't be copied and pasted as text.
Monotype Imaging now licenses hundreds of its fonts for online use through its Fonts.com site. Among the new arrivals to the online service is ITC Avant Garde Gothic, a widely used sans-serif typeface.
It seems likely that budget-minded publishers might steer clear of fonts with a fee, opting instead for free options such as Google's Web-font options. But Drupal Gardens also is used by corporations and others that might be more concerned about a refined look or proper brand identity.