The competition is starting to encroach on Apple's sacred ground of customer satisfaction.
The iPad maker has routinely emphasized the feel-good aspect of its product lines, against a more strictly econometric view of the world. A case in point:
"We are not solely focused on unit share as I've said many times, but we're focused on usage in customer's side, the loyalty and other things that are very important to us," Apple CEO Tim Cook said during the company's fourth quarter earning call Monday.
So far that focus has worked out well for … Read more