Matt Hornbuckle and Kirk Keel have had it with ill-fitting men's shirts, and they're taking matters into their own hands.
The co-founders of New Jersey-based e-commerce startup Stantt want long-sleeve button-ups to move past the limits of generic small, medium, and large sizes and into the realm of the customized perfect fit. So they've launched a Kickstarter campaign that promises to deliver casual shirts that "fit like they're tailored for you."
"You know that feeling of putting on your favorite suit? That empowered, I feel f'ing awesome feeling? We want you to feel that great every day in everything you wear, and the first step to that is an amazing fit," reads the description for Stantt's campaign.
From whence does that fit come? From technology. … Read more