I guess this is what Disney would consider edgy: the company has reportedly acquired Ideal Bite, a "sassy" eco-focused e-mail newsletter that explicitly states it's "not for readers under age 18." The price was about $15 million, PaidContent reported. That's a lot smaller than Club Penguin, which Disney acquired for $350 million last year.
Ideal Bite is small even as far as e-mail lists go--it's no DailyCandy--but its demographic was likely of interest to a buyer like Disney. The site's median household income is $82,000, press materials state; the median … Read more