Much was made of the fact that Apple didn't introduce lower-cost Macs ahead of expectations of a brutal economy, but Mac prices did in fact decrease last quarter.
The average selling price of a Mac declined 8 percent during Apple's first fiscal quarter, from $1,532 a year ago to $1,408, according to Apple's 10-Q filing with the Securities and Exchange Commission. It also declined 4 percent from the average price of $1,469 recorded during Apple's 2008 fiscal year.
iPod average prices declined even further. Apple's ASP for the iPod during the holiday … Read more