E3 2007: If Microsoft told you to 'jump in,' would you?
Microsoft's media event on Tuesday evening--the first slot on our E3 2007 agendas (aside from picking up our press badges)--came with the company slogan: "Jump In." It was displayed on signs outside Santa Monica High School's outdoor amphitheater, where the event took place, and on the giant projection screen behind the stage (when the screen wasn't displaying a tag cloud of the Xbox Live usernames of those present). The slogan was even on the access badges that were mailed to us a week in advance, with the admonition that if we didn't have … Read more
