In its bid to put together a roster of compelling content, Roku has just acquired an ace.
Starting Tuesday, the set-top box--known to many as "the Netflix box"--will begin streaming Major League Baseball games. As with the current Netflix arrangement, you have to be a subscriber to the service, in this case MLB.com Premium, to access the content that normally would be available only on a PC or iPhone.
And while this is a boon to baseball fans, it's an even more important development for Roku. MLB.tv Premium is the first live content available on Roku's device, and by bringing that from the PC to the TV, the 50-person Saratoga, Calif., company is beginning to differentiate itself from similar consumer electronics products.
Roku currently has access to the Netflix Watch Instantly queue, as well as Amazon Video on Demand, which allows for rental and purchase of movies. More recently, Roku added content from Blip.TV and MediaFly, two content aggregators, for videos and podcasts.
MLB.tv will work the same way. It will be accessed via a new pane that can be reached via the small remote. Once a customer's account is synced, any live, out-of-market (as in, not your home team) game across the league can be seen, with the choice of both the home and away team's local broadcast feed. Games up to one week old are available in the archive, and previews appear of each team's scheduled games up to a week in advance.… Read more