In this eco-chic era, it can be tricky to separate public-relations greenwashing claims from sincere product-greening campaigns. Businesses vying to appear ecologically kinder and gentler than the competition slap a broad variety of eco-labels onto their goods and services.
Aiming to make corporate practices simpler for consumers to decipher, a new effort by B Corporation is setting stringent sustainability standards. It will audit companies' environmental and social practices, encouraging businesses to integrate green goals into everyday operations. Businesses that pass the test can tap into B Corporation's collective marketing efforts. The so-called "triple bottom line" of serving &… Read more