Kinect's ad potential could be in augmented reality
SAN FRANCISCO--Kinect is already proving to be a hot seller for Microsoft, but some of the real revenue opportunities could lay in ads that make use of its cameras.
Speaking to a crowd as part of a panel discussion at the Web 2.0 Summit here, Yusuf Mehdi, who is Microsoft's senior vice president of Online Audience Business, said that Microsoft's gaming peripheral could one day end up offering Kinect owners a more tangible experience at trying out products right in their living rooms (emphasis mine):
"The amazing thing is, you can use your hand to manipulate. … Read more